Resale Value, and Why it's Important to You
In reality, resale value, also called residual value, can mean money in your pocket when it comes time to trade-in or sell your new car. It can be one of the biggest overall costs of ownership.
The projected resale value of Ford, Lincoln and Mercury vehicles after 36 months in service increased by $1,310 per vehicle from 2009 to 2010 models. That's more than any other full-line automaker. This calculation is based on the straight average of all trim levels of each nameplate from Automotive Lease Guide (ALG) January/February 2010 Residual Value Forecast with volume being weighted against R.L. Polk new vehicle registration data.
The 2010 Ford F-150 earned the 2010 ALG Residual Value award in the full-size pickup category.
How about the 2010 Ford Taurus being given 2010 Kelley Blue Book's Best Resale Value award in the full-size category? They also gave the Best Resale Value award in the full-size pickup category to the 2010 Ford Super Duty
"We are very pleased that the quality and fuel economy our products is reflected in our residual values," said Ken Czubay, Ford vice president, Marketing, Sales and Service.
Ford already held a residual value advantage over its U.S.-based rivals. Ford has narrowed the gap with leading Asian automakers. The 2010 Ford Fusion midsize sedan, for example, is expected to be worth $687 more than the 2010 Toyota Camry after 36 months in service. And the residual value of the 2010 Ford Flex full-size crossover commands a $1,800 premium over the Toyota Highlander.
A steady stream of new products has helped boost Ford's residual values. For example, the redesigned 2010 Ford Taurus's projected average resale value after 36 months in service is $4,862 more than the 2009 Taurus. The Taurus was redesigned inside and out and features a host of new features and technologies.
"The ultimate measure of the health of an automotive brand is its residuals," said Waldek Raczkowski, Ford residual business analyst. "We have great new products with good quality, fuel economy and technology.
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